Vaseline
Smooth Your Moves
Keeping your game smooth takes more than skill - it’s about staying ready on or off the court. With NBA rookies leading the campaign, we show how Vaseline fights friction, keeps you prepared, and inspires the next generation to move with confidence.
NBA 2K
Integrating Vaseline’s signature smoothness into gameplay through 1) Vaseline Boosts, available as in-game purchases, that enhances player performance, and 2) the “Smooth Your Moves” sponsored highlight replay connects the brand with agility and precision.
Smooth Your Moves tagline mirrors the athletes at play, while team-branded containers connect peak performance to effortless skincare.
Inspired by Jurassic Park, The Tub is an interactive fan zone with live game viewings and exclusive giveaways, including a Vaseline-branded basketball featuring a sponsored athlete’s handprint.
Account Manager: Carlea Foss
Account Manager: Christian Vivona
Art Director: Cailey Bisgould
Art Director: Alex Baker
