Harry Rosen
Made to Captivate
Focusing on the reactions of others to show how great style gets noticed.
Harold stages a runway show on Yorkville’s existing X-shaped boardwalk, steps from their flagship store. Harold-branded CCTV cameras live-stream audience real-time reactions onto event screens.
Social Media
This campaign will hop
onto this TikTok trend highlighting Harold’s head-turning style.
The Team:
Cailey Bisgould, Iman Sheikh, Jessica Ho
My Role:
Art Director & Copywriter
Client:
Harry Rosen
Big Idea:
Made to Captivate
The Problem:
Harry Rosen’s in-house label, Harold, offers high-quality pieces, but it struggles with low visibility. Harold is often overlooked, mistaken for unattainable luxury.
Key Insight:
For style-conscious men, compliments on their outfits carry weight. Sometimes, compliments aren’t spoken; they’re felt through double takes and subtle attention. In a world where people love to people-watch, standing out in a crowd feels meaningful, and that kind of attention builds confidence.