Harry Rosen
Crafted to Captivate
Harry Rosen’s in-house brand, Harold, needs more visibility, so we highlighted what makes it impossible to ignore: clothing that turns heads. Well-crafted pieces don’t just make you look good, they make people look twice, proving that when your style stands out, so do you.
Harold stages a runway show on Yorkville’s existing X-shaped boardwalk, steps from their flagship store. Harold-branded CCTV cameras live-stream audience real-time reactions onto event screens.
Window display connects store & experiential event, drawing pedestrians to the event and encouraging event attendees to visit the store.
Social Media
This campaign will hop
onto this TikTok trend highlighting Harold's
head-turning style.
