Food for Freeloaders
Kibbles ‘n Bits
You don’t need to overspend to feed your dog right, especially when they’re not chipping in on the bills.
Dog Park Stunt
Social Media
Dog Job Application
The Team:
Individual Project
My Role:
Art Director & Copywriter
Client:
Kibbles ‘n Bits
Big Idea:
Food for Freeloaders
The Problem:
With the rising cost of living and pet food prices soaring, feeding your dog can feel like a luxury, especially when you’re trying to stick to a budget.
Key Insight:
Pet owners want to give their dogs the best, but many feel priced out by expensive food brands. For budget-conscious families, the priority is finding dog food that balances affordability with reliability, ensuring their dogs get the nutrition they need without breaking the bank.
