Kibbles ‘n Bits
Food for Freeloaders
Kibbles ‘n Bits reclaims its place in the budget dog food market by humorously portraying dogs as ‘freeloaders,’ reassuring budget-conscious families that they can provide for their pets without overspending.
Guerrilla Stunt
Photo cutout boards are placed in dog parks, inviting your furry friends to pose as working professionals. This creates fun, shareable moments for pet owners.
The message on the inside panel of the cutout encourages pet owners to share their cutest photo for a chance to win a prize and receive a 10% discount off their next purchase.
Art Director: Cailey Bisgould
Copywriter: Cailey Bisgould
