Unwrap Before You Snack

Despite Gen Z’s focus on health and wellness, sexual health is often overlooked, with contraceptive use on the decline. In collaboration with Durex, this campaign transforms the iconic Life Savers name into a metaphor for protection. By offering condoms in both classic, unscented options and Life Savers’ signature flavours, it reframes contraception as a lifesaving act of self-care, making protection feel as natural and effortless as reaching for candy.